Real-World Intelligence: Organized Information for Executives($50.01Value)

Description

Business Intelligence is emerging as the world's hottest new management tool. Companies now are setting up Intelligence Systems that operate like corporate radars: they monitor the external environment to alert management to whatever may be happening up ahead before it would otherwise be visible. Business Intelligence Systems help companies monitor competitors, customers, suppliers, markets, and those key trends and development in science, technology, economics and politics directly relevant to the company's unique strategic objectives. This book, authored by a top-level Reagan Administration Intelligence official - the man widely credited with being the first senior US official to project the Soviet Union's collapse -- shows how businesses can use the ideas and methods of intelligence to set up "corporate radars" that will give them a competitive edge in today's global, ferocious, information-rich business environment. A book on intelligence that is genuinely intelligent...Meyer believes that the formation by companies of intelligence-gathering units is the key to survival in a rapidly changing, globally sensitive, information-rich environment. -- The Washington Times A seminal book...Ignore it at your peril. -- The International Economy Extremely valuable...a sensible, amusing, and interesting introduction to a new management tool for competing - and winning - in today's business world. -- The Wall Street Journal Real-World Intelligence is now the leading primer on the strategic use of information. It is used as a text in business schools throughout the world and by executives who are setting up Intelligence Systems for their companies. Intelligence isn't spying. It's the hot new management tool for competing - and winning - in today's business world. Herbert E. Meyer is a leading authority on the strategic use of intelligence. He is founder and chairman of Real-World Intelligence Inc., the company which developed the world's first customized, turn-key Business Intelligence System for corporations. Real-World Intelligence also operates LOOKOUT POINT (lookoutpoint.com), an Internet online service for business. During the Reagan Administration, Mr. Meyer served as Special Assistant to the Director of Central Intelligence and Vice Chairman of the CIA's National Intelligence Council. In these positions he managed production of the U.S. National Intelligence Estimates and other top-secret projections for the President and his national security advisers. Mr. Meyer is widely credited with being the first senior U.S. Government official to forecast the Soviet Union's collapse, which he did in the early 1980s - to considerable political derision. He later was awarded the National Intelligence Distinguished Service Medal, which is the Intelligence Community's highest honor. With publication of Real-World Intelligence in the U.S., Europe, and Japan, Mr. Meyer's seminars on Business Intelligence are in demand throughout the world. From Chapter One: There is magic in the word "intelligence." Say it, write it, or think it, and you conjure up the most vivid images of danger, romance, and intrigue: spies meeting at a seedy restaurant in Berlin or in the shadow of a streetlight in Budapest; satellites streaking through outer space while peering down on enemy missile bases; car chases through the streets of Hong Kong, Mexico City, or Macao; gentlemen whose suit jackets are tailored to hide the bulge of pistols and whose briefcases will explode if improperly opened; impossibly beautiful women who do the most extraordinary things for their countries - not always while fully clothed; secret agents reporting in to CIA headquarters in Langley, Virginia, or to "the Circus" in London, or to Moscow's Dzerzhinsky Square; even the occasional body thrown from a speeding train. No one likes to burst a balloon - especially this one, which is so much fun to play with. But in the real world, intelligence no longer bears much resemblance to these images, however vivid they may be. In fact, intelligence has become a far more interesting and exciting game than stealing somebody else's secrets ever was or could be. Used Book in Good Condition