The Marketing Side Of Restaurants: How To Get Your Business Media Coverage And Be Smarter Than Your Competitors($13.88Value)

Description

In The Marketing Side Of Restaurants, Restaurant and best-selling author Cliff Bramble takes you through the steps to get restaurant's local, regional, and national media coverage. Professional Praise "The Marketing Side of Restaurants is the handbook to navigating past the superficial trappings of the restaurant business and getting to the real story about why your guests will care." - Caren West, President Caren West Public Relations "This book is a must-have for anyone who wants to increase business at their restaurant. Cliff has not left out a single rule, suggestion, or good marketing idea that I can think of! I am definitely going to buy copies to hand out." - Melissa Libby, President, Melissa Libby & Associates "For those neophytes that are looking to build a restaurant business, this primer is an excellent clear and concise step-by-step guide written by a revered industry expert." - Valerie Failla, Founder Via Failla Marketing "So much is covered, and it's so needed!" - Toren Anderson Public Relations Suppose you like to learn how to get media coverage for your restaurant, Restaurant Marketing, Social Media, Promotions , or Public Relations , and want to get your company recognized by local and national magazines. In that case, this book will show you how to get it done. This marketing book is filled with over one-thousand professional secrets on building your brand and continuing to be noticed by your customers. This is Cliff's follow-up book to his best-selling book, The Business Side of Restaurants. Have you ever picked up a magazine, and after turning the pages, you see a full-page article of your competition? Then, you wonder to yourself, "How did they get in the magazine?" If you have, hopefully, you said to yourself, "If they can be in there, I should too?" Cliff thought those exact words. So, he created a plan of attack, and he took action. His plan fills the pages of this book. The businesses, coffee-houses & restaurants he co-founded or founded were featured in magazines like R hode Island Magazine, Food Arts, Bon Appetit, Modern Bakery, Supermarket News, Food & Wine, Esquire, Details, Rachel Ray, Travel & Leisure, Atlanta Magazine, Playboy, Robb Report , and many more. This is what The Marketing of Restaurants would like you to learn. By questioning every article written in magazines, you challenge yourself to be featured in future articles. After all, if your competition could reach the writer, why can't you? In this expert marketing book, Cliff walks you through how he contacted the writers & how to get articles written about your restaurant or small business. This book is an excellent opportunity to learn how to be featured in top magazines globally. The beginning of the book focuses on the opportunities of hiring a publicist and what they can do for your business. Additionally, we talk about getting your business noticed and research future articles in the upcoming monthly magazines. We also talk about word-of-mouth marketing and how it can benefit your business. In the following chapters, we talk about website marketing and areas of the Internet that can help market yourself. We also talk about the pre-opening and pre-existing tools of marketing a restaurant, specific timelines of items to do, and the best ways to get recognized. This is for currently open restaurants as well as opening soon restaurants. In the latter part of the book, we discuss social media opportunities, marketing to competitors, vendor marketing, email marketing, and local associations that can assist in getting you, new customers. Students, entrepreneurs, & startup businesses will love this book.