Building Behavioral Science in an Organization($6.99Value)

Description

As applied behavioral science has become more widespread, a need has emerged for guidance on how to build and integrate behavioral science functions within an organization. This book draws on the collective wisdom of applied behavioral scientists with deep experience within their respective practice areas to provide practical guidance on building a behavioral science function that has a meaningful impact for your organization. "Many organizations want to leverage behavioral science but struggle to turn insight into impact. This book is an excellent guide for practitioners seeking to build their behavioral science muscle across their organization." - Nir Eyal, bestselling author of Hooked and Indistractable "An invaluable resource for anyone interested in getting into the field of applied behavioral science, or applying its findings and methods more intentionally." - Aline Holzwarth, Head of Behavioral Science at Pattern Health "They simplify the complexity and uncertainty of this field in a way that provides comfort, assurance and guidance to individuals and organizations building a behavioral science practice. The authors and their partners address the many opportunities and challenges in turn, while laying out strategies for success that apply to the evolving realities of getting the job done." - Jeff Kreisler, Managing Director and Head of Behavioral Science at JPMorgan Chase & Co. "Building Behavioral Science in an Organization is a vital resource for behavioral science practitioners and organizations exploring how to embrace behavioral science. The book is full of case examples, useful anecdotes and discussions of barriers and opportunities for incorporating behavioral science within an organization. The contributing authors are highly sought-after experts in the field and provide excellent guidance that you can bring directly back to your organization." - Christopher Nave, PhD, Managing Director, Penn Master of Behavioral & Decision Sciences Program Behavioral science is an umbrella term that includes social psychology, behavioral economics, sociology, and other academic disciplines. It can be applied to a variety of practice areas within an organization via a range of design and measurement tactics. It can influence strategy and design throughout an organization, including such areas as product design, marketing and communications, employee and customer engagement, and strategic decision making. In practice people often end up specializing in one area or another, but applied behavioral science includes both designing for the moment (the domain of nudges and cognitive biases) as well as creating the broader context for shaping the thoughts, emotions, and behavioral patterns of employees and customers. As applied behavioral science has become more widespread, a need has emerged for guidance on how to build and integrate behavioral science functions within an organization. This book attempts to provide some guidance by drawing on the collective wisdom of applied behavioral scientists with deep experience within their respective practice areas. It is meant to be a quick start guide for both organization leaders and behavioral scientists on where and how to integrate behavioral science into your organization. The first two sections highlight the growth of applied behavioral science and key practice areas within an organization where it can be employed. Ideally this provides some guidance to organization leaders, for instance a VP of Marketing or Chief Innovation Officer, on why behavioral science is useful and how to integrate it into their respective area. The final section details key considerations in setting up and growing a behavioral science function, and would be useful to both organizational champions and the behavioral science leaders tasked with implementation. This book represents the collective experience of several behavioral science experts. We are grateful to the following authors for contributing their knowledge. Matthew Battersby Matt Battersby is Chief Behavioral Scientist at the Reinsurance Group of America (RGA) where he focuses on applying behavioral science to issues of health and financial wellbeing. Matt was previously Managing Director and head of the behavioral science team at Hill + Knowlton Strategies. Matt has a Master of Science (MSc) in Behavioural Science from the London School of Economics and a Bachelor of Science (BSc) in Economics and Philosophy from the University of Bristol. Kristen Berman Kristen Berman is co-founder and CEO of Irrational Labs. Irrational Labs is a leading Silicon Valley behavioral research and design consultancy, working with the world's most influential businesses and institutions. Charlotte Blank As chief behavioral officer of Maritz, Charlotte Blank leads the incentive firm's psychological expertise in designing effective sales channel and employee performance programs. Ever-curious about "what makes us work," Charlotte