The Disney Way for the Digital Age: Beyond Pixie Dust: How the proper integration of branding, culture, customer service design and AI technology can($17.99Value)

Description

Have you ever wondered how to build a brand that is not only recognized but adored by millions? In a world where technology shapes every aspect of business, mastering its integration with your culture is essential for success. This book serves as your guide to navigating the digital age with the wisdom of Disney’s time-tested principles. Discover how to harness AI, automation, and innovative tools to streamline operations while creating magical customer experiences. Whether you're leading a startup or steering an established company, this book provides actionable guidance backed by sound business practices that blend tradition with technology to create a brand that not only survives but thrives in the modern era. Elevate your business and captivate your audience with the Disney way for the digital age. “Without customer service, you have nothing. I don't care how good your product is. If you don't have the people to back it up, it's useless. Disney knew this. Kevin and Debbie break down how they did it, and what you can do to get the same results. A must-read for any business that relies on the happiness of their customers.” —Peter Shankman, author of Zombie Loyalists: Using Great Service to Create Rabid Fans