Description
A sharp, actionable summary of Robert Cialdini’s Influence . This edition condenses the six principles of persuasion—reciprocation, commitment, social proof, liking, authority, and scarcity—into clear, practical insights. Written in a direct, strategic tone, it reveals how influence really works and how to use or resist it. A field manual for marketers, analysts, and anyone who operates where psychology meets strategy .
More Information
| Gtin | 09798270102029 |
| Age_group | ADULT |
| Condition | NEW |
| Gender | UNISEX |
| Product_category | Gl_book |
| Google_product_category | Media > Books |
| Product_type | Books > Subjects > Health, Fitness & Dieting > Psychology & Counseling > Applied Psychology |